![]() But of the teens who do use Instagram, half use it once a dayġ0% of teen Instagram users are visiting Instagram “almost constantly,” but 50% of this demographic uses the app or site at least once a day. It’s a great platform for reaching Millennials and Gen Z still, but the next generation of social media users seems to prefer other outlets. Only 8% of Instagram users worldwide are between 13 and 17 years old. We Are Social reports that 44.4% of female internet users in this age group rank Instagram as their favorite social app 40.7% of male internet users agree. Instagram is the preferred platform of social media users aged 16-34ĭespite all the TikTok hype, Gen Zers and millennials still overwhelmingly prefer Instagram. (Only 2.6% of Instagram’s audience is over 65 years old.) 10. If you’re trying to reach Gen X or Boomers, you might be better off spending your time and money on a platform with an older demographic. Nearly 85% of Instagram’s audience is younger than 45 More than 1.6 billion posts are tagged #instagood. More than 2 billion posts have been tagged with #love. The most-used Instagram hashtag of all time is #love ![]() Cristiano Ronaldo comes in a close second (595M), followed by Lionel Messi (477M), Selena Gomez (435M) and Kylie Jenner (397M). The most popular Instagram account is… 648 million followers. In education, for instance, the average Instagram engagement rate is 3.44%. … but depending on your industry, that may vary. The average Instagram Post engagement rate is just 0.60% The most common overlap is with Facebook (81.4% of Instagram users also have accounts here), while the least common overlap is Line (only 10.9% of Instagram’s user base is found here).Īnd psstt - if you’re active on multiple platforms, you really should use a tool like Hootsuite to track the performance of all your social channels in one place. That means 99.9% of Instagrammers also are active on at least one other social media platform, according to a 2023 GWI report. Only 0.1% of Instagram users are only on Instagram Instagram is the 4th most-visited website in the worldĪccording to SimilarWeb, as of November 2023, Instagram is the fourth most-visited website globally. Whats App is the most liked media platform, with 16.6% of users reporting it’s their favorite. In a survey of active social media users across the globe aged 16 to 64, Instagram was ranked number two as the preferred social media platform, claiming 15,7% of the vote. Instagram is the world’s second-favorite social media platform The most-used platform? Facebook, with more than 3 billion monthly active users. Instagram and WhatsApp both have 2,000,000,0000 active users as of October 2023. Instagram is the world’s third most-used social platform (tied with WhatsApp!) It’s still just a fraction of Facebook’s monthly active users, but an impressive amount nonetheless. Instagram has 2 billion active monthly users Easily customize them in Canva, and start getting more engagement today. Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers.
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